Will a Professional Copywriter Benefit Your Small Business?
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The short answer? Absolutely! But I am a copywriter, so I might be biased...
Regardless of my opinion, it’s been proven time and time again that investing in great copywriting can mean the difference between a customer finding your business or someone else's.
As a small business owner, you may hesitate to hire a copywriter. After all, you know your business better than anyone, right?
Paying for copywriting services might not seem like the best use of your hard-earned money. But I assure you, working with a copywriter will make your life easier and help grow your business.
You do it all as a small business owner. Copywriting doesn't have to be one more business hat.
There are many benefits to hiring a copywriter for small businesses that you might not even know about through no fault of your own. Most small business owners start their businesses based on their passion for whatever service they provide. You might not know the many nuances of website copy, keyword research, and how websites rank on Google. Why would you?
Suppose your passion is building tiny homes, making sustainable products, or doing electrical work for off-grid recreational vehicles. In that case, your passion isn't small business copywriting; you shouldn't have to focus your energy on it.
In this age of technology, unless you have an extensive network and gain business through referrals only, having a strong online presence is imperative for getting qualified leads.
Social media posts are buried quickly in potential customers' feeds unless you pay for prioritized advertising.
But compelling copy with the right words on your website is "evergreen" and can help your ideal customers (not bots asking you to promote your Instagram post on their page) find you.
Hiring a Copywriter for Small Businesses Makes Life Easier
I've heard time and time again that as a small business owner, you don't have time to focus on effective copywriting. I get it. You're wearing ALL of the hats while working on attracting customers. Who has time to optimize website copy or write a blog post every month?
A small business copywriter does. And they can provide compelling copy that will resonate with your potential customers in a fraction of the time it might take you.
Here are a few ways you might benefit from hiring a small business copywriter:
Website Copywriting Helps SEO (search engine optimization)
SEO involves optimizing your website to improve its visibility on search engines like Google and Bing. This means ensuring your website appears when people search for your product or service and topics related to your expertise.
By improving your visibility in search results, you increase the chances of attracting potential customers and building a loyal audience. Ultimately, the goal of SEO is to drive traffic to your website and convert visitors into customers or clients.
A Google organic search statistics study from HigherVisibility states that in 2023, a whopping 53% of all web traffic comes from organic searches. Only 15% comes from paid advertisements.
So wouldn't investing in a small business copywriter to optimize your website copy make more sense and give you more ROI than paying for a one-and-done ad?
Copywriters are often skilled at SEO and can help drive more traffic to your website by using relevant keywords and optimizing your content.
A Copywriter Saves You Time
As a small business, you probably don't have time to focus on copywriting. Your time is better spent catering to new customers and following up with prospective customers. By hiring a copywriter, you can free up time to focus on the parts of your business you love.
Copywriting experts are also typically more efficient at writing in general.
Copywriting isn't easy, but when it's your full-time job, you can write copy that readers will resonate with quicker, all while incorporating SEO.
A copywriter can also develop marketing materials quickly for you by repurposing copy into various materials, such as a blog post, email, social media post, or a LinkedIn article.
A Copywriter Communicates Clearly
Small business copywriting will help you communicate clearly to your customers, which is imperative for any business to succeed. Your voice should resonate with your audience through all of your marketing channels. Simply putting basic words on a webpage or sending poor-quality copy to your email list won't benefit your company.
A professional copywriter is skilled at communicating your message effectively, in your voice, to your target audience.
This will make a huge difference in your marketing efforts, making customers more likely to take action and buy your product or sign up for your newsletter.
Effective copywriting isn't just about making a sale; it's about building your client base and making every word count toward growing your business and recognition in the industry. You won't attract customers interested in your offerings without the right message.
Compelling Copywriting Promotes Conversions
Good copywriting can lead to increased conversions for your business. A copywriter can help create compelling calls to action that encourage visitors to take action on your website. This can lead to more leads, sales, and revenue for your business.
Do you have an email list you don't know what to do with? With effective copywriting, those email addresses can become conversions, turning an email into a customer purchase.
Consistent Copywriting Helps You Stand Out
"Consistency is key" is truly a phrase that is important across all aspects of your marketing strategy. From website copywriting to content writing for informational materials to copywriting for social media posts, keeping your messages consistent and on-brand will benefit your business in many ways.
Effective copywriting with a consistent voice will help strengthen your brand and make it more recognizable to your target audience.
Great Copywriting Brings a Fresh Perspective
Possibly the best part of hiring a copywriter for small businesses is the opportunity to receive a fresh perspective. Have you ever updated your resume and asked a friend to review it to ensure it sounds good? Has anyone ever given you feedback that seemed obvious once they pointed it out, but you initially missed it because you'd read the copy so many times?
Small business copywriting can bring a fresh perspective, bringing new ideas and insights you may not have considered. Great copywriting services don't just offer words. They collaborate with you and work through the process of writing on-brand messaging to make your business stand out.
Schedule a Free Consultation with a Copywrtier for Small Businesses
Has your interest been piqued? Are you curious if small business copywriting will attract more clients? I offer free initial consultations and would love to connect and learn about your business goals!
As a copywriter for small businesses, I understand that every business has different needs, budgets, and goals. I offer various copywriting packages that can scale to your needs, regardless of how large or small. No task is too tiny!
