Should You Use AI Copywriting Tools for Your Business?
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With the rise of artificial intelligence (AI) copywriting tools like ChatGPT, it feels like the entire world is on fire talking about artificial intelligence and how it’s changing the way we write.
Rightfully so, because it is.
We use AI to generate written content for websites, social media, and other online platforms. However, using these tools has also sparked a significant amount of controversy.
One of the main arguments against the use of AI writing tools is that they can lead to the production of low-quality content.
The fact is, AI tools are not capable of producing content written with the same level of creativity and nuance as human writers.
As a result, the content generated by AI copywriting tools is often seen as dull and unengaging.
In journalism and content creation fields, writers need a high sense of human creativity and skill that AI tools can’t replicate.
Yes, you can ask an AI tool to generate snarky jokes and talk in the tone of a famous celebrity's voice. It will produce some pretty rad stuff in just a few clicks.
But we must remember that AI copywriting tools only regenerate and rework existing content already published online, which is great for idea generation. I mean, who wants to spend hours scouring the depths of the internet for ideas when you can ask a bot to do the grunt work for you? I certainly don’t.
What is AI-Assisted Copywriting?
AI-assisted copywriting uses artificial intelligence technology to help with various aspects of the writing process. This can include generating content, improving grammar and style, and suggesting new content ideas.
Do you use Grammarly? That's AI-assisted copywriting.
Gmail gives you suggestions on how to write your emails as you're typing.
That's an AI content generator.
AI-powered copywriting tools use machine learning algorithms like natural language processing to analyze and learn from large amounts of data, allowing them to provide more accurate and helpful suggestions over time.
These tools can be handy for businesses and individuals who need to produce large amounts of written content very quickly and efficiently. It's quite literally an AI writing assistant.
Can an AI Copywriting Tool Take Away My Job?
Many people are concerned that AI copywriting tools will lead to the loss of jobs for human writers. But can an AI writer complete the content creation process like a human?
With the ability to generate content much faster than humans, AI copywriting tools have the potential to support human writers in various industries. This, in turn, means some jobs can become more efficient using AI, and fewer human hours will be needed to complete the same tasks.
Some job titles have already been changed from “writers” to “prompt engineers” since the incumbent felt that was a more realistic and definitive title.
What is it with people and job titles, anyways?
Suppose businesses are looking only to write basic content and aren't concerned about search engine optimization or creativity. Their content probably won't rank well on search engines and won't have the authentic human touch needed to connect with people on a deeper level, but they can certainly save money by shifting towards AI to help create content.
But at what cost?
Google's search guidance about AI reaffirms the need for human touch, focusing on E-E-A-T (experience, expertise, authoritativeness, trustworthiness) to prioritize your content. If AI content isn't original and helpful, Google will deprioritize it.
Limitations of using AI-generated copy
Sure, ChatGPT and other AI copy tools can spit out some pretty impressive copy, but remember its limitations:
It can only regurgitate what is already on the internet. (there goes individualism)
It's limited to information from 2021 and earlier. (not good for technology, current trends, science, etc.)
It's wrong... a lot. Do you believe everything you read on the internet? (see #1)
It has a consistent way of phrasing and outlining content. Once you use it for a few projects, you see the trends and can quickly start picking out other AI-generated content that a human copywriter hasn't edited or reworked.
Not good for niche topics. (fewer resources online to source)
There is a learning curve to being a "prompt generator" to get it to write what you want.
On the other hand, there are also many arguments in favor of using AI copywriting tools. For example, as I noted above, these tools can help to increase efficiency and productivity.
This allows businesses and individuals to generate more content in less time.
I'll say it again: AI copywriting tools are excellent for idea generation.
Many believe that AI writing tools have the potential to democratize the writing process, making it more accessible to people who may not have the skills or resources to hire a human writer.
10 Benefits of Using AI as a Copywriting Tool
As discussed above, an AI copywriting tool can save time and increase efficiency in creating content by automating certain aspects of your writing process. This can include tasks like proofreading, editing, and even generating content like a blog post.
AI-powered copywriting tools can help improve the overall quality of your content marketing by providing suggestions for grammar, style, and tone among many other ways.
Let's review some of the ways an AI copywriting tool can help with your workload
1. Blog posts
Have a case of writer's block and need to pump out another thousand words? AI can generate content ideas, blog post outlines, and even long-form blog posts in only a few minutes to help get your creative juices flowing again.
2. Social media captions
Having a hard time crafting social media posts?
AI-generated content can generate copy for engaging posts and updates for social media platforms like LinkedIn, Twitter, Facebook, and Instagram.
This can help businesses increase their online presence and engage with their audience.
3. Email marketing
AI can help generate personalized and targeted email campaigns based on user data such as browsing history and purchase behavior. This can help businesses increase their email open rates and conversions.
4. Content curation
AI can curate content from different sources and create relevant and interesting ideas for articles or blog posts. This can help businesses save time and effort in content creation while providing valuable content to their audience.
5. Ad copy
AI can generate effective ad copy for Google Ads, Facebook Ads, and other online advertising platforms. This can help businesses increase their click-through rates and conversions.
6. Writing product descriptions
AI can help generate compelling and informative product descriptions for e-commerce websites, which will, in turn increase business sales.
7. Search engine optimization
AI can optimize website content for search engines by analyzing user behavior and preferences. This can help businesses improve their search engine rankings and drive more traffic to their website.
8. Landing pages
AI can help create landing pages optimized for conversion based on user data and behavior., helping businesses increase their conversion rates and sales.
9. Chatbots
AI-powered chatbots can provide customer support and assistance 24/7. This can help businesses improve customer service and satisfaction while saving time and resources.
10. Video content:
AI tools like Synthesia generate personalized video content for businesses that can be used for promotional purposes or customer engagement.
Paired with high-quality content writing, using an AI writing tool can lighten the load of your everyday copywriting tasks.
8 Types of AI-powered Copywriting Tools
There are several types of AI copywriting software available on the market today. Some tools only focus on specific writing tasks, such as grammar and spelling checks, while others offer more comprehensive solutions, including content generation and optimization.
Here are some of the most common types of AI copywriting tools used today. You might be using one now and not even realize it!
AI-powered content creation platforms like ChatGPT use natural language generation (NLG) technology to create articles, blog posts, blog outlines, website copy, social media posts, and other types of content.
Grammar checkers like Grammarly analyze text and identify grammar, punctuation, and spelling errors. They can also suggest improvements to sentence structure and word choice.
Language translation tools translate text from one language to another. They can provide accurate translations quickly and efficiently.
SEO optimization tools like Ubersuggest or Semrush analyze content and provide recommendations on optimizing it for search engines. They can suggest keywords, meta tags, SEO meta descriptions, and other elements to improve a website's search engine ranking.
Chatbots use AI to converse with customers and provide support. They can be programmed to answer frequently asked questions and guide customers through various tasks.
Summarization tools analyze long-form content, such as articles and reports, and summarize the main points. This can save time and help users quickly understand the key takeaways.
Editing tools analyze text and provide feedback on its readability and tone. They can suggest sentence structure, word choice, and tone improvements to help users create more compelling content.
A plagiarism checker is required if you're researching and gathering information from various websites. No one wants to publish an article and later find out that they forgot to rewrite a portion of the copy. It's also helpful if you're working with vendors to ensure they are providing original content writing.
Do you use AI copywriting software for any of the tasks above?
What have you found to be the best AI copywriting tools that support you with your business?
The Future of AI in Writing
The future of AI in writing is exciting and full of possibilities. As AI technology advances, we can expect to see even more sophisticated copywriting tools to help us create better content faster and more efficiently.
Artificial intelligence is revolutionizing how we write, from generating content to improving grammar and style to helping you write that blog post you've been mulling over for weeks.
As writers, staying up-to-date with the latest and best AI copywriting tools and techniques is vital to stay ahead of the curve.
The controversy surrounding AI writing tools is a complex issue that touches on many different concerns. While there are valid arguments against these tools, many also favor them.
Whether you're a professional writer or just looking to improve your writing skills, AI can help you create better content in less time. But it can't replace a human writer's finesse, real-life experience, and emotional intelligence.
